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Content Strategist – Cella – McLean, VA


Company: Cella

Address: McLean, VA


  • Full Time

Cella

Awesome opportunity for a Content Strategist! Take a peek at this temporary hire Content Strategist opportunity in McLean, VA. The Content Strategist is primarily responsible for managing the development, execution, and reporting of our clients’s content marketing initiatives across channels, including the website, paid digital media, social, and affiliates. The Content Strategist will develop both the strategy and produce content to expand our clients’s inbound and outbound marketing efforts, increase brand awareness, engage existing members and generate leads. They will collaborate with the brand, digital, creative, product and cross functional teams to ensure all content aligns with the overall brand voice.

Content Strategist Responsibilities:

  • Produces and edits quality, compelling marketing content to support brand and product growth, including content for their website, blog, social media, collateral, and advertising, affiliate partners and influencers
  • Leads team of content writers, publishers, and external partners to produce and manage their content strategy, workflow, KPIs and results
  • Ensures all content is developed and implemented according to brand guidelines, and adheres to legal and compliance
  • Collaborates with designers, brand managers, external influencers and industry experts to ensure content aligns with the brand voice and positioning, and resonates with key stakeholders and audiences
  • Creates and maintains the content calendar that will be used by other departments within marketing such as email and social media
  • Works closely with the social media strategist on content strategy for social media channels
  • Collaborates with the brand team, product teams, designers, external partners and vendors to implement strategy from idea conception, writing, content review and delivery
  • Stays up-to-date with the latest industry trends, competitive and approaches that help drive innovation and creativity

Content Strategist Requirements:

  • Bachelor’s Degree in Marketing, Communications or a related field is required
  • Minimum of (5-7) years’ experience in content strategy or content production required
  • Must be a strong writer/editor and have the ability to connect content with audiences in an engaging way through copy, visuals, video and other media
  • Demonstrated experience working with social media platforms and building audiences is required
  • Takes calculated risks; not afraid to try new things
  • Demonstrated ability to be an out-of-the-box thinker, produce creative ideas, and elicit innovative solutions from others
  • Must have knowledge of content optimization and SEO tactics
  • Experience working with Adobe Experience Manager is preferred
  • Ability to collaborate with all internal and external stakeholders, product teams, internal and external creative teams
  • Experience in financial services industry a plus

JobID: 318653AY

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