Manager, Media Relations and Communications – Toronto Symphony Orchestra – Toronto, ON
Company: Toronto Symphony Orchestra
Address: Toronto, ON
Toronto Symphony Orchestra
Manager, Media Relations and Communications
Department: Public Relations, Communications
Reports to: Vice-President, Communications
Status: Full-time, Permanent
About the TSO:
The Toronto Symphony Orchestra, now in its 98th season, is one of the largest and most attended performing arts institutions in the country. With a core ensemble of 93 musicians, 130 performances each season, and annual attendance of 270,000, the TSO plays a vital role in the city’s dynamic cultural life. Soon to celebrate its centennial, the Toronto Symphony Orchestra’s name remains synonymous with musical versatility and growth, and artistic distinction. Sir Andrew Davis serves as TSO Interim Artistic Director for the 2019/20 season, prior to the arrival of incoming Music Director Gustavo Gimeno in 2020/21.
Reporting to the Vice-President, Communications and a member of TSO’s marketing and communications team, the Manager, Media Relations and Communications plays a key role in furthering the organization’s artistic, audience development, and financial objectives by gaining wide public exposure that inspires a deeper relationship with the orchestra. The Manager, Media Relations and Communications develops and implements a robust media relations and social media strategy to elevate and celebrate the TSO musicians, guest artists and many orchestral activities to its patrons, stakeholders and community.
With a keen sense of what makes a great story, the Manager, Media Relations and Communications oversees all social media channels including Instagram, Facebook and Twitter to ensure a robust “news stream” about the Toronto Symphony Orchestra and works closely with journalists for earned media.
- Develops and delivers a strategic PR plan for the season and for special events such as celebrations, milestones and philanthropic announcements
- Manages and executes media relations activities including story pitches, press materials and interviews
- Maximizes positive media coverage across traditional, new and social media outlets
- Builds and maintains relationships with media and social influencers
- Develops close relationships with TSO musicians and guest artists to develop story ideas and find creative and compelling ways to share their stories
- Monitors media coverage and continuously assesses effectiveness of media relations strategies
- Curates content on the News section of the website
- Maintains a social media calendar, planning posts to meet institutional priorities inclusive of all TSO activities and departments
- Monitors social media channels, ensuring consistent engagement with replies and messages.
- Oversees the content development for TSO’s institutional monthly storytelling email Noteworthy
- Coordinates photo and video shoots with contracted photographers and videographers
- Ensures all corporate material is updated including bios, boiler-plates and organizational history
- Works concert duty as required by the marketing and communications team (approximately twice per month, involving evening and weekend hours)
- Assists with other written material such as speeches, philanthropic material and internal communications to ensure consistent messaging.
- Bachelor’s degree required in journalism or communications
- Five to ten years of professional experience preferred
- Superior storytelling and copywriting capabilities
- Experience working with Adobe Creative Suite, Google Analytics, Social measurement tools; Google GSuite, Microsoft Office
- Coursework or study in digital communications preferred
- Superior interpersonal skills, detail oriented, excellent organizational and time management skills
- Ability to work cross-functionally, collaborating with multiple departments and stakeholders
- Demonstrates independent, mature judgement; conveys a professional image and attitude
- Ability to function at a high level of productivity in a fast-paced, high-energy environment; proven success managing many projects simultaneously
- Previous experience with an arts organization and genuine interest and passion for live entertainment and classical music a strong asset.
Working Conditions/Physical Demands:
Routine for office environment though some activity takes place at rehearsals, concerts, and special events. The employee will be required to perform the essential functions of the job during some evening and weekend concerts and/or events. The majority of the TSO’s concerts take place in Roy Thomson Hall.
The Toronto Symphony Orchestra is an equal opportunity employer and encourages all qualified individuals to apply. The TSO is committed to providing accommodations for persons with disabilities. If you require accommodation, the TSO will work with you to meet your needs.
How to Apply:
Qualified candidates should apply by submitting a cover letter and résumé no later than January 10, 2020. The TSO thanks all applicants but only those selected for an interview will be contacted.
Job Type: Full-time