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G Adventures job in
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Brand Copywriter – G Adventures


Company: G Adventures

Location: Toronto, ON

  • Full Time

G Adventures

We’re a tight-knit group of creative specialists who ideate, design, code, write, film and edit every piece of award- winning advertising, communications and brand collateral for the world’s greatest small-group adventure travel company. We work fast. We work hard. We serve a global brand that stubbornly refuses to stop growing. We do it all in-house, and we have a blast making it all happen.

The G Adventures Creative & Content team is on the hunt for a passionate, intelligent, experienced, hard-working and authentic Brand Copywriter. If you fit the bill, give us a call. We can’t wait to meet you.

At G Adventures, we’re obsessed with the customer, our traveller; it’s about engaging and connecting emotionally with each and every one of them, along each and every step of their journey – so they keep coming back for more.

As Brand Copywriter, you are a champion and defender of our customer and of all things creative, including ideas, process and people. You are the voice strategist who exemplifies our brand and helps craft the ownable narrative or story through which we can converse with our customers in an inspiring, compelling and persuasive way. You are excited and passionate about everything to do with words: developing unique voices, creating names and turning strategy into storytelling. Someone who knows how to write well, and how to think and talk about how their writing fits into the broader world of strategy and design. Someone with opinions, and the ability to express them. Someone who aspires to use their creative communications strategy and storytelling skills to help change people’s lives through travel. Sound like a lofty goal? We live and breathe our brand promise every day so, if this sounds like you, we want you on our team.

Responsibilities:

  • Actively contribute to the dynamic Creative & Content team in a collaborative and meaningful way that helps support, inspire and motivate fellow colleagues and managers alike
  • Understand and become an expert in our industry, our business, our culture and our customer, and use that knowledge to create effective, impactful, strategic, and shareworthy work
  • Embrace, adhere to and champion the brand guideline and standards process for ongoing copy development, to ensure a consistent style, tone and quality for all brand language across all external and internal touchpoints
  • Collaborate with fellow writers, the wider Creative & Content Team and other key stakeholders to help brainstorm ideas and concepts grounded in data-driven insights, under the guidance of the Brand Copywriting Lead, Associate Creative Director, Content & Campaigns and Creative Director
  • Contribute to the development of an ownable narrative or story and intelligent, captivating and insightful content that reflects the brand’s unique personality and promise, establishes a meaningful relationship with our customers, agent partners and/or employees. Verbal practices include naming, voice, messaging and content strategy, and content creation, brought to life across channels such as digital (including EDM), video, print, experiential, marketing collateral, and internal sales & training materials
  • Verbal practices include naming, voice, messaging and content strategy, and content creation, brought to life across channels such as digital (including EDM), video, print, experiential, marketing collateral, and internal sales & training materials
  • Support and work closely with our Global Marketing, Regional Marketing and Global Department team members to develop and execute compelling creative solutions that bring our brand and product story to life. Help the Senior Art Director to successfully communicate (present and sell-in) creative ideas and their rationale to these internal partners and other common collaborators including Planeterra, Talent, Buying, Sales and Technology. Keep all stakeholders abreast of project progress and adapt to any changes in specifications through the course of the work
  • With support and guidance from the Lead, Brand Copywriter, contribute with workload, taking an active role in assisting the team with all writing, editing and proofreading, as a means of ensuring that all jobs are completed on-time and with excellence
  • Lead with service – we’re an in-house agency! – and contribute to an engaged and dynamic corporate culture

Requirements

  • Bachelor’s degree in a related field. We have a broad definition of ‘related’, including any verbal-focused or writing- intensive field such as linguistics, creative-writing, advertising, philosophy, etc.
  • 2-5 years of demonstrated experience as a brand-building voice strategist on either the client or agency side, working within a collaborative, multi-disciplinary creative team environment
  • A strong critical thinker who has the ability to translate a creative brief grounded in consumer insights into compelling content that embodies the marketing strategies and objectives
  • An authority in written language and copy who demonstrates an eye for basic design principles and how they work in tandem with words to create a strong, cohesive brand message
  • Possesses a high degree of conceptual creativity and verbal polish – a natural storyteller
  • Is able to write engaging advertising headlines, body copy, and tag lines for a variety of audiences, both online and off, within a consistent brand tone and voice and in response to a range of strategies and objectives
  • Demonstrates the ability to critique and discuss his/her own work and the work of others in a constructive manner • Demonstrates an aptitude to present concepts and work, from both messaging and brand perspectives
  • Demonstrates an aptitude to present concepts and work, from both messaging and brand perspectives
  • Possesses excellent editing and proofreading skills and has an eye for detail that ensures high quality deliverables • Basic familiarity with content management systems, web development (HTML) and quality assurance
  • Basic familiarity with content management systems, web development (HTML) and quality assurance
  • Possesses strong computer/technology skills and proficient in Microsoft Office, Powerpoint, and Keynote.
  • Knowledge of PM software tool Workfront is an asset
  • Only applications with a portfolio will be considered, and samples of work demonstrating the ability to create compelling, innovative brand – and customer! – experiences across a range of brands and touch-points is required.

We thank all interested candidates however only those chosen for an interview will be contacted.

***QUALIFIED APPLICANTS MUST HOLD APPROPRIATE CITIZENSHIP OR DOCUMENTS PERMITTING THEM TO RESIDE AND WORK IN CANADA***

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

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