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Monday, September 21st, 2020
Company: KQED Inc.
Address: San Francisco, CA
KQED Science is one of the largest science journalism units in California offering reporting and programming about science, health and environmental issues in the Bay Area and California. The audience engagement team is responsible for connecting our science journalism and content with our audiences by optimizing our digital and in-person activities and cultivating existing and new audiences. This position will act to reach and deepen engagement with our audience, create experiences that develop and strengthen audience relationships, cultivate participation and civil dialogue and amplify our brand.
A key member of KQED’s Science unit, the Audience Engagement Producer (AEP), will create, implement and manage audience-centric engagement that connects our content with our audience through social media platforms and in-person events. They will identify emerging opportunities and tools for digital engagement, user-generated content for existing and new user communities.
This position posts and iterates activities across multiple publishing platforms to reach, retain and engage science audiences. The AEP will assist the Audience Engagement Director with the analysis and evaluation of social media data, share successful engagement activities and efforts with producers, reporters and other content creators in the KQED Science unit in order to inform best practices for digital journalism. The AEP will also work closely with the Senior Audience Engagement Specialist to execute overall science social media strategies across our Science News and Deep Look properties. This AEP also coordinates work with our other full-time Audience Engagement Producer who is currently project managing our NSF Grant.
The core of this work is to improve and deepen the experiences our audiences have with KQED’s science content. This position also supports in-person engagement and promotion as needed. This position reports to the KQED Science Audience Engagement Director and works closely with the Senior Audience Engagement Specialist.
This is a limited term position through March, 31, 2021
Under the direction of the Audience Engagement Director for the science unit, the Audience Engagement Producer, is accountable for contributing to KQED’s science audience strategic goals and for actively collaborating with various departments within KQED.
The duties of the Audience Engagement Producer include:
1. Works with manager and Senior Audience Engagement Specialist to create overall audience engagement strategy for science news and Deep Look social media platforms. Posts/ curates content on social media platforms and assists in creating KPI’s, monitoring metrics, and planning social media posts, campaigns including assisting with in-person and virtual events.
2. Assists in developing and implementing digital audience-centric activities and campaigns on KQED Science’s priority social media channels such as Facebook, Twitter, and Instagram. Maintains and aims to grow existing social media followers and audiences on those platforms through various tactics including producing short social media videos, graphics, text and other media as needed.
3. Monitors our YouTube audience engagement strategy in coordination with Deep Look’s Series Producer and Producers. Advises on and executes audience engagement tactics on Deep Look’s various platforms including the YouTube Community Tab, Patreon and Facebook Watch, in addition to maintaining KQED Science’s presence on its traditional social platforms, Facebook, Instagram and Twitter.
4. Assists with planning of NSF tests and implements testing plans of social media content and engagement tactics as part of NSF grant, under guidance of manager.
5. Working with the Senior Audience Engagement Specialist, collaborates from inception to completion, with reporters and producers on best practices in social media tactics including becoming key influencers in their beats, identifying engagement and promotional opportunities for science content.
6. Helps to identify emerging media audience trends, consumption patterns and engagement preferences.
7. Assists in engaging existing online audiences and communities and helps cultivate new ones per KQED’s strategic science audience goals.
8. Helps produce and coordinate in-person and online-only events, such as live streams, chats, and Q & A’s.
9. Provides support on other traditional outreach strategies such as media relations and community partnerships.
10. Assists with the promotion of science content through strategic advertising campaigns on social media, Google Adwords and additional platforms.
11. Helps to identify and expand our use of user generated content.
12. Works with other KQED teams to ensure the implementation of science content promotion across key digital touch points organization-wide, e.g. on KQED main social media platforms, News and Arts social platforms, other KQED e-newsletters as deemed appropriate, etc.
13. Coordinates closely with KQED Science editorial leadership to ensure succinct branding and communications strategies are implemented. Also, coordinates with Audience Intelligence and Product teams to identify performance measures across all social media channels.
14. Evaluates and reports on weekly and monthly project accomplishments in coordination with manager, Senior Audience Engagement Specialist and Audience Engagement Producer.
15. In a social media capacity, acts as liaison to third-party vendors and partners.
16. Other essential duties as needed and related to science engagement and communications.
1. Strong knowledge of current and developing marketing communications strategies across social media, mobile and developing technologies.
2. Must understand best practices across multiple social media platforms and the knowledge base to develop best practices for emerging media types.
3. Strong communication skills, both written and in person, and the ability to interact professionally with a diverse group of stakeholders across KQED and outside partners.
4. Image editing and publishing skills (e.g. Photoshop) required. Visual communications skills such as photography, video production and multimedia a plus.
5. A true team player who understands how to work productively in a fast-paced, geeky team environment.
6. Comprehensive knowledge of major social media management platforms (e.g. HootSuite), social media reporting tools, dashboards, analytics for Google and its products (e.g. YouTube) as well as for Twitter, Facebook, Instagram and other social platforms. Proficiency with Microsoft Office suite of applications including Word, Excel and PowerPoint.
7. Working knowledge and strong interest in public media, social and digital media, marketing and design.
8. Knowledge of internet applications (e.g. Google Analytics) and content publishing tools (e.g. WordPress) and familiarity with various resources to keep up-to-date on latest news in digital marketing, communications, sales and design.
9. Independent thinker who works well in a team environment.
10. Excellent organizational skills and strong attention to detail.
11. Ability to meet deadlines and goals while working under pressure.
12. Project management experience in digital and social media.
1. Experience within public media is not required, but useful.
2. Interest in and passion about science, health and the environment strongly encouraged.
Let us tell you more about our benefits:
Whether you’re single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family-friendly workplace offering 20 days of paid time off, 11 paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b). KQED encourages diversity, openness and offers training to support personal and professional development. In addition, we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership.
The mission that drives us:
KQED is for everyone who wants to be more.
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.
KQED serves the people of Northern California with a community-supported alternative to commercial media.
We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.
We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.