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Company: New York Pilates
Location: Manhattan, NY
New York Pilates
A Visual Designer at NYP is someone who can move fluidly and easily between mediums. Conceptual
thinking and strong illustrative skills are a must. The ideal Visual Designer will be motivated, organized and
able to think and execute creatively and meticulously. Our Visual Designer collaborates and supports the
Creative Director in conceptualizing and generating assets across brand verticals. Their job is to bring the
brand to life across multiple platforms.
Conceptualize, research, design and produce digital and print brand experiences and content including:
print collateral, merchandise, packaging, website, email blasts, digital communications, social media, and
in-store marketing materials while maintaining and evolving the graphic and brand standards of NYP.
Graphic Design + Visual Communications
design, brand, and products
needed, producing high-quality design and marketing materials across different mediums
(Print, digital, web, etc.)
finalized experiences within multiple print and digital channels
Print materials including: packaging, branding collateral, in-store marketing materials
communicating with vendors to ensure quality and creative vision is executed
Understanding of trends in web design and the digital space with the ability to discern
applicable relevancies to our brand
Experience, Software, Skills, and Knowledge:
Experience: 3+ years experience
Design: Adobe CC: specifically Illustrator, Photoshop, InDesign, Premiere, Sketch, iPhone editing apps
Web: Knowledge of WordPress + Visual Composer, HTML + CSS preferred
Photography: Lighting, production, and ability to shoot video + still footage,
Production Process: Ability to work with outside vendors including screen printers, embroidery companies,
athletic and fashion apparel designers
Editing: Photo, video, and music
MailChimp, After Effects and video editing is a plus, SketchUp, Latergram, Slack, Asset Rights and usage
Graphic & Interactive Designer ?
Visual Designer ( hybrid of graphic designer + UI designer)
A designer is responsible for conceptualization and design of graphic applications such as collateral
material, environmental graphics, books and magazines, corporate identity, film titling and multimedia
interfaces, from concept to completion.
A web designer determines and develops the look and feel for sites, and is responsible for site navigation
design and visual execution. User interface (UI) designers are responsible for the “look
and feel” of a website, app, or other product. In other words, they’re the ones who
add colors, pair typefaces, and set layouts.
Visual designers are the problem solvers of the design world. Rather than just
bringing brands to life, they play a key role in defining what goes into a brand’s
unique style and voice. In addition to creating beautiful designs, they know how to
explain design concepts and the decisions behind their work.