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Thursday, September 19th, 2019

Carolina Lemke Berlin job in
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Creative Director – Carolina Lemke Berlin – New York, NY


Company: Carolina Lemke Berlin

Location: New York, NY

  • Full Time

Carolina Lemke Berlin

About the company:

Carolina Lemke is an eyewear brand that works under a modern code: fashion comes first, and fashion is for all. We believe that we’re way past the point of one trend or one voice dictating how you should dress each season. Multiple looks can be “in” at any given time; what really matters is pride in individuality, and how you envision, curate and own your wardrobe. This approach is never (and will never go) out of style.

Job description

PRINCIPAL OBJECTIVE

The Creative Director is responsible for the creative that supports the overall brand strategy with Heavy focus developing E-com Assets, digital advertising, social media, and influencer marketing. Will lead the work with cross-functional teams/ agencies to ensure that all business objectives are met. Candidate must be passionate about fashion and Premium Lifestyle world, and have the highest level of aesthetic and execution, ensuring that all designs adhere to brand guidelines.

Job Responsibilities

  • Establish brand vision 

  • Heavy focus developing E-com Assets, digital advertising, social media and influencer marketing
  • Conceptualize seasonal reskins of website based o of campaign direction and collaborate weekly with e-commerce team
  • Design/Build files to specification and release (Digital ad banners, social media posts and header banners, animated gifs, website takeovers, etc) 

  • Elevate creative through inventive methods and technologies for high-end print design, packaging, and environmental installations 

  • Pop-up store concepting, rendering, installation

  • Influencer seeding packaging design + production 

  • Establish annual creative budgets

  • Manage the creative team
  • Skillset
  • Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Basecamp, Photography Retouching, Illustration, MS Word, MS Excel, MS Project, Keynote and PowerPoint, WordPress, Shopify, WebDesign Best Practices

Qualifications

  • 5+ years related work experience in a creative environment
  • BFA or BA in Design, Graphics or Art Direction
  • Must have experience with photo art direction and excellent typographic and design skills
  • Substantial knowledge of print production including retouching, pre-press, proofing and be proficient in InDesign, PhotoShop and Illustrator. Animation programs (After Effects) a plus
  • Possess a digital and mobile-first mindset
  • Drive for innovation and disruption within the eyewear industry
  • Positive attitude, genuine team player with a self-starter and go-getter attitude
  • Excellent written and verbal communications, strong presentation skills, ability to personally organize and set priorities.
  • Capable of handling numerous projects in a fast-paced, high-pressured environment with minimum supervision
  • Passion for fashion, beauty and lifestyle trends

Job Type: Full-time

Experience:

  • Creative Director: 5 years (Preferred)

Work Location:

  • One location

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