Carolina Lemke is an eyewear brand that works under a modern code: fashion comes first, and fashion is for all. We believe that we’re way past the point of one trend or one voice dictating how you should dress each season. Multiple looks can be “in” at any given time; what really matters is pride in individuality, and how you envision, curate and own your wardrobe. This approach is never (and will never go) out of style.
The Creative Director is responsible for the creative that supports the overall brand strategy with Heavy focus developing E-com Assets, digital advertising, social media, and influencer marketing. Will lead the work with cross-functional teams/ agencies to ensure that all business objectives are met. Candidate must be passionate about fashion and Premium Lifestyle world, and have the highest level of aesthetic and execution, ensuring that all designs adhere to brand guidelines.
Establish brand vision
Heavy focus developing E-com Assets, digital advertising, social media and influencer marketing
Conceptualize seasonal reskins of website based o of campaign direction and collaborate weekly with e-commerce team
Design/Build files to specification and release (Digital ad banners, social media posts and header banners, animated gifs, website takeovers, etc)
Elevate creative through inventive methods and technologies for high-end print design, packaging, and environmental installations
Pop-up store concepting, rendering, installation
Influencer seeding packaging design + production
Establish annual creative budgets
Manage the creative team
Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Basecamp, Photography Retouching, Illustration, MS Word, MS Excel, MS Project, Keynote and PowerPoint, WordPress, Shopify, WebDesign Best Practices
5+ years related work experience in a creative environment
BFA or BA in Design, Graphics or Art Direction
Must have experience with photo art direction and excellent typographic and design skills
Substantial knowledge of print production including retouching, pre-press, proofing and be proficient in InDesign, PhotoShop and Illustrator. Animation programs (After Effects) a plus
Possess a digital and mobile-first mindset
Drive for innovation and disruption within the eyewear industry
Positive attitude, genuine team player with a self-starter and go-getter attitude
Excellent written and verbal communications, strong presentation skills, ability to personally organize and set priorities.
Capable of handling numerous projects in a fast-paced, high-pressured environment with minimum supervision