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Sunday, January 17th, 2021
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The US Marketing team’s goal is to create demand for Walmart and inspire re-appraisal, engagement and loyalty amongst existing and potential customers. We do this by developing and executing innovative marketing programs and partnerships in order to breakthrough in the marketplace and drive consumer action. Within the marketing organization, the US Media team focuses on developing enterprise-wide and category-specific media programs across the US; creating breakthrough and memorable impressions, engagement programs and media experiences. Our mission is:
To be an omni organization at the forefront of helping shift perception of our brand, drive consideration, demand and sales by creating insights-led and data-driven holistic comms strategies and paid media plans so that our customers believe that Walmart helps them save money and live better.
The primary accountability for this role is to support the strategic media planning, buying, partnerships, negotiations, execution, reporting and optimization of Food and Health & Wellness Paid Media Campaigns. This person will ensure we are driving efficacy of investment, balancing the need to meet ROAS goals with the imperative of implementing never-been-done-before innovations and programs. This position needs to remain on the cutting edge of understanding and implementing emerging media channels with a specific focus and expertise in programmatic and digital media.
Specific accountabilities would include:
Preferred Skills and Background:
Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Marketing or related field
Masters: Business Administration
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.