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Associate Product Manager, Personalization & Content Distribution – NBCUniversal – Englewood Cliffs, NJ

Company: NBCUniversal

Location: Englewood Cliffs, NJ

  • Full Time


At CNBC, our mission is to transform our customers’ experiences with their money through our world-class financial market coverage, business and personal finance news and information, insights, and tools. Our digital and television products and services reach 385 million households worldwide, and we’ve got even more growth opportunities ahead. Now, we’re looking for a product manager to join us in that adventure, and we’re hoping it’s you!

As our Product Manager of Personalization and Content Distribution, you’ll advance CNBC’s ambition to drive customer engagement by enhancing our services and APIs, defining personalization algorithms, and working with machine-learning engineers. As the product manager for our content services team, you’ll improve our content API, video API and our log-in and authentication services.

Your main objectives will be to

  • Partner with your fellow product managers to understand their content needs and translate those needs into requirements that will improve our content API so we provide the right content to the right people at the right time.

  • Collaborate with ML engineers to implement personalization algorithms and validate their accuracy so that we provide relevant content to our consumers.

  • Own the team’s backlog, manage stakeholders’ expectations and effectively communicate timelines, progress and status across the organization.

You’ll succeed because you have strong attention to detail, have experience working with content and have worked with, or a have a strong interest in, data science or machine learning.

You understand APIs and data manipulation but have the empathy and mindset of a product manager who embraces design thinking, Agile and decision making. You appreciate content and/or news and understand the need for it to be accurate and distributed with speed.

You’ll report to the Senior Director of Product Management, working together to set strategy and define product roadmaps. You’ll work hand-in-hand with internal stakeholders and partners, engineers, operations, analytics, product managers, and editorial to build the best product experiences in the industry. You will help usher in an exciting and new set of ideas that will better serve our customers and further grow CNBC Digital.


  • Execute the API and content services product strategy as defined in partnership with the Senior Director, product leads and senior leadership
  • Partner with product managers and stakeholders to understand their content needs and translate requirements into user stories for our content API. Also, work with the engineering team to translate user stories into API specifications
  • Partner with engineering to define and validate personalization algorithms, AI and machine learning models or create APIs as needed to support product team and stakeholder objectives
  • Explore new opportunities and use cases for personalization, content relationships and user needs, toward driving product OKRs
  • Prioritize features and enhancements in story backlog
  • Make product roadmap recommendations and have overall ownership of the API as a product.
  • Define and build consensus on meaningful metrics for success

Desired Characteristics

  • Deep empathy for customers and other humans
  • Exceptional written and spoken communication skills and attention to detail
  • Strong ability to translate product needs to technical resources
  • Educational background in engineering or a quantitative field
  • You love cutting edge data technology, modeling, machine learning, predictive analytics, and optimizing towards key performance indicators that drive the business forward.
  • High energy with the ability to balance competing priorities in a very dynamic environment
  • High level of accountability. Takes ownership of problems and sees them through to resolution
  • Strong collaboration skills, with experience in bringing together cross functional teams is required
  • Experience with content distribution in a media company is a plus


CNBC Digital Technology and Product

Career Level



Englewood Cliffs


New Jersey


United States

About Us

CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to over 400 million homes worldwide. CNBC at night features a mix of new reality programming, CNBC’s highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries. CNBC also delivers content across a variety of digital platforms such as:; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. CNBC is a division of NBCUniversal, which is owned by Comcast Corporation.

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.


NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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