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Friday, April 10th, 2020

OMD job in
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Media Planner, Integrated (Digital/Offline, Walt Disney account) – OMD – Burbank, CA


Company: OMD

Location: Burbank, CA

  • Full Time

OMD

The Integrated Media Planner plays a key role in the development and execution of media campaigns. He/she is the day-to-day steward on assigned brands that will lead, develop and maintain intimate knowledge of the clients’ media campaigns to ensure timely and accurate execution.

Responsibilities include:


Owns all aspects of media planning, including but not limited to:

Strategy Development

  • Work with Supervisors and Associate Media Directors to identify and craft the overall strategy/approach for the media plan across all channels (National & Spot TV, Digital, Radio, OOH, Print)
  • Present plan strategy to Supervisors/Associate Media Directors
  • Utilize analytical tools (Comscore/Nielsen/IMS/MRI/Simmons /Kantar) to determine best media placements for the target audience
  • Analyze competitors’ activity in the marketplace and potential impact to our campaigns

Implementation and Maintenance

  • Create decks illustrating the strategies and media tactics of the campaign
  • Accurately manage client budgets, investments and SOX compliant purchase authorization process
  • Manage the Assistant Media Planner in the day to day duties and maintenance of the media plan including inventory shifts, delivery discrepancies and budget monitoring
  • Review and analyze TV/Radio schedules/buys to ensure they are meeting the defined goals and overall plan strategy
  • Assist the Account Management team with analyzing the digital campaign reports, pointing out insights and optimization recommendations
  • Accurately finalize all client-facing documents

Inter-departmental Communication

  • Work with activation (Broadcast, OOH/Print) and traffic teams (TV/Digital) to ensure accuracy, consistent execution and seamless client service


Management responsibilities and skills include the following:

  • Develop Assistant Media Planners

    • Teach media fundamentals and planning process
    • Delegate work and aid in prioritizing tasks
    • Encourage new thinking and knowledge growth
  • Manage project timelines and produce accurate and timely deliverables
  • Communicate effectively with team members of all levels
  • Excel in a fast-paced environment while adapting to the evolving needs of the client
  • Develop POVs as needed
  • Proactively monitor media landscape and identify relevant trends pertinent to the client
  • Maintain strong, professional relationships with the vendor community

YOU

We encourage you to apply if the below describes your experience and talents:

  • Bachelor’s degree
  • 2 years previous media experience
    • Previous integrated TV + Digital media experience preferred
  • Excellent verbal/written communication and presentation skills
  • Time management and multi-tasking skills
  • Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Proficiency in Excel, Word and PowerPoint/Keynote
  • Knowledge of Comscore, Doubleclick, Kantar, MRI/Simmons, Nielsen, Prisma, and R/F tools

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