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Monday, September 21st, 2020
Company: Sony Pictures Entertainment, Inc.
Address: Culver City, CA
Sony Pictures Entertainment, Inc.
Audience Analysis & Visualization – Manager
Sony Pictures Television Distribution (SPT) is looking for a strong candidate to join our team as a Manager, Audience Analysis and Visualization. This team member will lead the analytics, reporting & understanding of our Consumer-Driven Business Models both at a platform and channel level. In doing so, the team member will provide analyses and insight to track performance, and will recommend how best to optimize our offering via numerous sources of customer data – taking audience needs, preferences and behavior into consideration at all times to drive engagement with tangible impact.
What will be your mission?
At Sony Pictures, our mission is to connect relevant movie and TV series content to consumers and audiences across transactional, subscription and linear viewing platforms. Our content includes franchise brands such as Spiderman, Jumanji, Ghostbusters and Venom, through to TV franchises such as Breaking Bad, Blacklist and The Good Doctor.
Our team is responsible for aggregating millions of consumer data points to best in class predictive models, consumer trends systems, recommendation engines and more – all geared toward building data products, visualization tools and insights platforms that will assess and predict audience preferences and behavior to drive growth of engagement and consumption of our content on our Digital Channels, to drive ad-based and transactional revenues, and to drive license fees for Sony movies and series.
In this position, the Manager will be responsible for delivering audience-level analytics and digital media viewing engagement to answer strategic business questions focusing on our Consumer-Driven Business Models and traditional lines of business.
You will be reporting to the VP of Strategic Analysis & Tools.
Who are you?
You have a strong analytical background, and a demonstrated ability to boil the complex into simple, cohesive and digestible findings, stories and recommendations.
You are well versed in performing data analysis across 1st, 2nd and 3rd party data, have experience designing A/B Tests, and develop simple, flexible and meaningful visualizations and interfaces where data is used to tell a story that drives actionable insights for our Digital Channel platforms and beyond.
You frame and organize analyses in ways that anticipate follow-on questions and deep dives, but that also allow for easy interpretation of your findings. As such, you appreciate that well-organized, clear, simple visualization techniques and distilled analytics are critical in engaging business users in a culture where data is democratized, accessible and easily interpreted.
You are comfortable working within two environments: in a fast-paced start-up-like environment as we launch new Digital channels, and in a large and well-established distribution organization. You analyze large and diverse data sets, with a focus on consumer-level journeys across and within digital channels.
You thrive in a collaborative environment and are comfortable driving project-based deliverables with internal stakeholder groups and with external companies. You dive into projects and quickly come up to speed to on existing processes in order to build, maintain & enhance tools we’ve created for our Distribution, Sales and Marketing colleagues. And you frame / re-frame resulting insights so that they are relevant to these different internal audiences and their nuanced roles and responsibilities.
You are a data visualization expert who will build appealing, understandable visualizations to enhance our dashboards. You have a strong portfolio and a demonstrated ability to analyze large and diverse data sets and communicate findings with clear and compelling visualizations. You are innately curious with a passion for up-skilling and learning to ensure our analyses are methodologically sound and leverage software packages that enable rapid iteration and scale. This passion for learning applies to how you engage with business partners, as understanding the nuances of their roles often informs our analysis and enables more actionable outputs.
What will you do?
You will work primarily with our Consumer-Driven Business Models team, but also with our Data Science, Data Management, and Business Intelligence teams, and our diverse users in the business to provide 4 primary functions:
1. Find, activate and measure engagement of digital channel audiences
2. A/B testing
3. Scenario modeling and project-based analyses
4. Analysis and Project management
Required technical skills