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Coordinator, Social – OMD – Burbank, CA

Company: OMD

Address: Burbank, CA

  • Full Time


OMG23 is the new Omnicom Media Group agency dedicated to Walt Disney Studios and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century Fox, and Fox Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

The Coordinator, Paid Search and Social Media is an individual contributor responsible for assisting the Search and Social Specialists with tactical work required to manage a given business segment. This is the entry level paid search and social position; therefore, it is primarily internal, not client facing. Core accountability includes tactical aspects of campaign planning and management, trafficking, daily optimization, building reports and responding to ad hoc requests from team leadership. Search and Social Coordinators will participate in search and social planning and strategy sessions in order to prepare them for advancement to the Paid Search and Social Specialist role.
Responsibilities include:

Paid Search
  • Perform day-to-day campaign activities for paid search (PPC) campaigns on Google/Bing/YouTube and become seasoned in search management platforms: Google AdWords, Bing Ads Editor and DoubleClick Search
  • Manage campaign activity, traffic ads, and monitor performance on a daily basis
  • Implement optimizations and analysis of campaigns
  • Create Reporting and Ad Hoc Data Pulls
  • Manage billing and Insertion Orders for all search campaigns
  • Contribute to search strategy and overall plan
  • Pull Competitive Analysis and Insights

Paid Social
  • Utilize social management tools (Facebook, Twitter, Instagram, Snapchat) to set up ads and targeting for execution
  • Pull audience reports and analyze and report findings to Social Media team
  • Assist in the creation of weekly and one-off reporting
  • Work with Social Specialists to ensure proper execution of all Social Media campaigns
  • Compile and file campaign screenshots
  • QA the data for campaign reports
  • Send, Request and file all insertion orders for a campaign and work with billing coordinator to ensure accuracy
  • Manage the input of campaign accounting information into established systems

We encourage you to apply if the below describes your experience and talents:
  • Bachelor’s degree – Marketing Degree, Business Degree desired
  • Online marketing experience desired, paid social and search engine marketing a strong plus
  • Required competency in the following areas:
    • Basic understanding of online marketing including SEM, SEO, display and paid social
    • Demonstrated strong work ethic, time management skills, and ability to multi-task. Self-starter able to deal with ambiguity
    • Analytical mindset. Strong problem-solving skills that balance quantitative and qualitative thinking
    • Strong organizational skills
    • Excellent communicator, able to explain complex concepts clearly
    • Proven team player
  • Excel and Word familiarity required; PowerPoint familiarity a plus

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