The ABC Consumer Insights department oversees brand, content, and strategy research projects for ABC. Working in close collaboration with the ratings and analytics team, the consumer and cultural research team conducts qualitative and quantitative research with core consumers to inform and impact departments across the division, including Development, Programming, Marketing, and Strategy teams.
Assisting in data analyses, proof-reading and writing surveys, discussion guides and reports
Viewing and analyzing focus groups
Reviewing and writing summaries of syndicated reports for marketing and strategic purposes
Producing regular reports/memos on industry news and trends
Tracking and reporting on Nielsen ratings for ABC and competitive programs in primetime
Basic Qualifications :
Strong strategic critical thinking and analytical skills
Demonstrated interest in Consumer Insights/Market Research
Strong oral and written communication skills
Relationship builder, who excels in a collaborative environment
Strong organizational and time management skills
Proficiency in Microsoft Excel and PowerPoint
Strong attention to detail
Ability to prioritize competing tasks
Interest in the television/entertainment industry preferred
Solid knowledge and understanding of TV research and Nielsen software
Previous experience working at a network or studio (research department preferred)
Required Education :
Junior, Senior (or recently graduated) with a Bachelor’s degree in Marketing, Economics, Business, Sociology, Psychology or other related quantitative field
GPA of 3.0 or higher
Preferred Education :
Additional Information :
Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
Must be at least 18 years of age
Must not have completed one year of continual employment on a Disney internship or program.
Must possess unrestricted work authorization
Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)
Program Dates: Interns must be fully available from January 2020 through May 2020. Must be able to work 30-40 hours a week, Monday through Friday.
Required Materials: Resume and transcripts must be uploaded at time of online application.
Transportation: Interns must have reliable transportation to get to and from work for the duration of their internship program.
Housing: Interns must provide their own housing for the duration of their internship program.
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