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Strat + Brand Manager – Magazines – Reach – London

Company: Reach

Address: London

  • Full Time


This is an exciting and unique opportunity to join one of the largest magazine and supplement hubs in the UK, reaching almost 3.5 million readers in print every week and over 2 million online.

We’re looking for a Strat + Brand Manager who will play an essential role creating must-read, exclusive, multi-platform content for celebrity brands OK!, New and together with seven newspaper supplements – celebrity and lifestyle titles Notebook, S Mag, Love Sunday and TV Life and TV supplements Saturday, We Love TV and Hot TV.

As the Strat + Brand Manager, you will generate brand awareness, acquire new customers/grow the audience, drive loyalty from customers/audience and maximise the value from each customer/the audience. You will also regularly report on successes and failures, adjusting strategy accordingly and manage customer outreach across all marketing channels.

This role is pivotal to the success of OK! VIP and will aid the brand extension’s growth.

Key Responsibilities

What will the role involve?

  • Drive consumer revenues through data-driven marketing channels
  • Plan and manage fully integrated, flawless and response driven marketing campaigns
  • Drive improvement in areas such as targeting, acquisition, engagement, retention and lifetime value
  • Deliver a seamless multi channel customer journey
  • Monitor and track data to increase campaign performance on an ongoing basis and optimise campaign rules to maximise effectiveness
The Ideal Candidate

What are we looking for?

  • You will have strong project management skills and a results driven mentality
  • You will have knowledge of GDPR, ePrivacy and other relevant data protection regulations
  • Ideally you will have experience in a digital subscriptions led business and/or in publishing
  • You will also have experience in data driven CRM, campaign analytics and contact strategies

So, who are we?

Our magazine and supplement hub is part of Reach plc. You might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human. Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Package Description

What can we offer you?

We are offering a competitive salary and benefits including;

  • 25 days holiday per annum
  • Contributory pension scheme
  • Holiday purchase scheme
  • Discounted gym membership
  • and lots of high street discounts!

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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