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Wednesday, September 23rd, 2020
Company: Brain & Spine Foundation
Brain & Spine Foundation
Hours: 28 hours (four days a week)
Contract: 12 months, renewable
Location: London SE1, with some remote or flexible working by arrangement
Salary: £35,000 to £37,500 = £28,000 – £30,000 pro-rata, depending on experience
Additional benefits: Contributory pension scheme, 20 days annual leave (net of pro-rata) plus bank holidays, childcare vouchers
The Brain & Spine Foundation is a national charity, with a patient-centric ethos. We offer professional support, and expert knowledge to anyone affected by a neurological (brain and spine) condition. Through our helpline, booklets, digital channels, and online support groups, we answer questions, reduce anxiety and isolation, and help people make informed choices.
1 in 6 people in the UK are affected by a neurological problem. This includes people living with multiple sclerosis, head injuries, stroke, brain tumour or haemorrhage, as well as rarer conditions such as Chiari malformation and transverse myelitis. People affected by neurological problems face a number of difficult challenges, due to a lack of resources, care, and support through the health and social services systems. There is also a lack of awareness and understanding about these conditions and the hidden disabilities people may be living with.
We are looking for a Communications and Content Manager to dedicate their skills to help improve the quality of life for people affected by neurological problems. The role is in a newly formed Engagement Team. The remit of the team covers:
Marketing, Comms and Campaigns
Website, Digital and Social Media
Brand and strategy
Media and PR
Engagement, Supporter Experience and Community Development
You would be a key part of the team delivering an innovative national campaign to transform the neurological landscape – connecting with the community of over 12 million people in the UK who are affected by a neurological condition. We also have to fight for survival like most charities. The successful candidate will be comfortable with these realities.
About the role
This is a hands-on, practical role, with strategic significance. It will suit a comms person who understands fundraising and engagement and the role communications plays in realising these goals. You will be responsible for supporter/service user communications, experience, and building community. This includes running the website, newsletter, video content, and social media channels. You will develop and deliver new content (and refine existing materials) for internal clients, as well as inspiring beneficiaries, supporters, and the neurological community. You will help plan the Comms, Engagement and Media/PR strategy to promote the work of the Brain & Spine Foundation and raise public participation.
You will lead on, and have the responsibility to:
Manage and develop the website and online presence, including writing, and designing content/producing videos; ensure all content is up-to-date, accessible, and engaging
Manage and run the social media platforms (Instagram, Facebook, LinkedIn, Twitter, and YouTube) to build community, for campaigning, fundraising, and to promote services
Work with the Community & Events Fundraising Officer to create fundraising and engagement campaigns. Write copy that excites engagement and new action
Build a video bank, image library, and case study directory
Create e-newsletters/e-comms ensuring that content is inspiring and free from the usual tired charity clichés
Create an annual Comms and content calendar that translates into a daily/weekly work plan
Develop brand assets and key messages and apply them consistently across channels
Draft Press Releases and comment, and sell into media outlets – print, digital, TV & radio
Prepare and manage a schedule of e-newsletters and maintain an up to date database of contacts for targeted dissemination of promotional resources
Design promotional materials, information resources, and publications
Respond quickly to requests from management to seize media opportunities, update/add content to the website and other social media platforms
Use analytical tools to assess, report on and develop our social media and web performance
Run and monitor Google Ads campaigns using our Google Ads Grant scheme
Assist supporters and volunteers with the development of blogs, vlogs, and articles, for inclusion on the website and social media platforms
Work with other neurological charities to publicise their work and programmes through our communication channels
Work with colleagues across the Charity to support their use of the website, video, and communication channels
A creative, confident, and experienced professional: a person who can manage our communications channels, grow the profile/income of the charity, build an engaged community, and develop our communications and content strategy. You will understand the reality of a small charity, one with limited resources and big ambitions i.e. and be able to focus on what is needed to deliver results. And have the drive, courage, and resilience to be part of a transformational change programme.
This role has a broad scope and you will be excited by the prospect of applying your skills, and learning new ones, to fulfil the remit.
You will understand that Comms is as much about images and video, as it is about words. You will be excited by the prospect of working with the Team to build a new website from scratch. You will have a ‘can-do’ mindset and a positive, problem-solving approach to work/life.
The Engagement Team is a safe learning environment, with a collaborative and coaching-style culture – one that encourages people to develop and grow, professionally and personally. You will want to contribute to this kind of progressive environment.
Our ethos is a one-team culture across the organisation and internal comms is a key to that.
Your profile will respond to most of the following criteria and experience:
Five years or more in a Comms/Engagement role – in a charity and/or commercial setting
A love of writing that thrives on employing the minimum, essential word count to achieve effective communication – and that is always supported by the right image/video
Planning and delivering against a communications roadmap and social media strategy
Understanding the patient voice and language and communicating it authentically
Using website content management systems, preferably WordPress
Using CRM and database systems, ideally Salesforce
Developing engaging copy, news stories, and case studies for digital, fundraising and PR – and ideally an interest in photography and creating videos (e.g. an avid GoPro user)
Managing, building, and curating a community on social media platforms
Building a comprehensive reporting structure of KPI’s and analytics to provide quality management information that tracks performance
Developing, producing, and distributing e-newsletters, preferably using Mailchimp
Support of fundraising campaigns; and ideally understand fundraising techniques and digital platforms e.g. JustGiving, Virgin Money
Project management working and knowledge of tools e.g. Basecamp
Knowledge of Google Analytics, Google Ads and SEO strategy
Proficient with design packages such as Adobe InDesign; video editing and related skills
Excellent level of written English and exemplary attention to detail; editing and proofing skills
Proven administration, multi-tasking, prioritising, and organisational skills
Ability and confidence to build strong relationships and productive partnerships
An active listener, able to establish trust and confidence in people sharing their stories
Ideally, experience working for a patient support charity or within the healthcare sector
Qualifications in digital, communications and/or fundraising
Member of or knowledge of Charity Comms
You will have empathy for, and sensitivity to, people’s personal experiences. We need the people who work with us to be committed to supporting and improving the lives of people with neurological problems. This role may need you to work out of hours, but this would only be occasionally and with advance notice.
How to apply
We would love to hear how your experience and drive relates to the essence of the role, and what motivates you to change the status quo.
To apply, please provide a one-page cover letter highlighting your profile and a 2-page max. CV, by 5.00pm Friday 18 September.
We will be holding first round interviews in the week beginning 28 September. All candidates shortlisted for the first round will hear by 25 September.