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Manager of Public Relations – WellNow Urgent Care – Chicago, IL


Company: WellNow Urgent Care

Address: Chicago, IL


  • Full Time

WellNow Urgent Care

Position Summary:
As one of the Northeast’s fastest growing urgent care providers, we’re looking for professionals that demonstrate a continual commitment to provide the highest quality, patient-centered care in a warm and friendly setting. As reflection or our continued growth we have an opportunity to join our team as the Manager of Public Relations.
The Manager of Public Relations is a vital role which will contribute to the development and implementation of strategic communication initiatives that support nearly 50 WellNow locations in two states. This individual will join an integrated marketing team that is responsible for brand narrative and advertising (TV, print, directory); digital marketing; web development; public relations; industry thought leadership; internal/employee communications; creative; and social media.

Responsibilities:

  • Develops and executes a public relations and communications strategy to increase brand recognition and reputation with patients, partners, third party organizations, the media and other key external stakeholders.
  • Builds on our earned media mentions in key trade outlets by crafting compelling content, pitch angles and story ideas to promote WellNow’s company narrative and thought leadership.
  • Develops and executes a contributed content strategy to secure bylined articles and/ or op-eds in key media and trade outlets.
  • Secures a regular cadence of national, regional and local media coverage for WellNow employees, news, and the brand.
  • Establishes strong, high-value relationships with relevant media, including business, consumer healthcare, and industry trade outlets.
  • Serves as spokesperson on behalf of WellNow, as appropriate.
  • Builds and manages a comprehensive editorial calendar (including scheduled press releases, contributed articles, outreach to external stakeholders).
  • Develops and maintains press materials for use by media and partners, to include, but not limited to: company fact sheet, speakers’ bureau, and quarterly update report.
  • Works collaboratively with social media and community coordinator to leverage content through social channels.
  • Supports field marketing efforts and community engagement activities.
  • Establishes metrics and goals that measure the effectiveness of communication efforts to ensure programs and initiatives are achieving planned objectives.
  • Supports the Communications team on media or crisis communication issues as needed.

Minimum Education and Experience:

  • 8-10 years of public relations experience (agency, healthcare or large, multi-site retail experience a plus)
  • Strong editorial sense and experience creating and driving content strategy
  • Exceptional PR writer with exceptional verbal communication and listening skills
  • Strong familiarity with social media
  • Ability to projects from concept through implementation
  • Ability to work collaboratively as well as independently
  • Proven experience in juggling multiple projects at once, and recommending prioritization, timelines and budgets to ensure all success criteria are met
  • Ability to work quickly with a high attention to detail to ensure quality work
  • Ability to think outside the box to innovate new communications and PR strategies and tactics
WellNow offers a growing work environment with opportunity for long term career advancement. For immediate consideration for this role, apply today!

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