Highwire Public Relations is looking for a smart, savvy Digital Strategist (Social) who has deep experience writing and telling stories within the tech world. At the core, you are a person who possesses the ability to distill the most complicated technologies into relatable concepts with language that resonates with target audiences and meets them where they are.
As a Digital Strategist (Social), you will step into a prominent role in the agency’s Digital Studio, a collection of writers, designers, videographers and other storytellers who breathe life into campaigns, educate audiences and articulate positions on industry trends. You will need to command a creative presence and wield strong skills in collaboration and project management. You will support client teams as needed, produce high-quality content and help ensure the teams are successful with overall writing initiatives. As a client-facing team member, you must initiate conversation, listen carefully, question intuitively and vocalize your recommendations effectively.
You will also create agency-focused work and stay involved in new business development and the creation of the Highwire content development program and network. You will serve as a mentor and assist with training for all Highwire team members on content development. And you will also be responsible for identifying new and innovative ways of placing content across social media.
This unique opportunity places you in a critical role for Highwire, a fast growing and innovative PR agency.
Digital Strategist (Social) Job Responsibilities Include:
Finding new ways to tell our clients’ stories by generating ideas on bringing content to life across multiple channels including social
Writing smart, carefully crafted content for clients that capture attention in a sea of competing headlines
Serving as a trusted resource for content strategy to Highwire’s client and account teams
Collaborating to examine and analyze a client’s existing content, identity guidelines and challenges to glean insights and recommend improvement
Ensuring that account teams align on content objectives, assumptions, risks and success factors
Monitoring the firm’s branded content to make sure it’s relevant, engaging and effective
Participating in new business development efforts, leading creative teams, developing client response materials and excellent client case studies
Partnering with Highwire’s outside creative contractor resources and freelancer network
Developing strong relationships with executives to source and develop stories Digesting content provided by the client, client services, other agencies or from own research, and extracting relevant insights to brief and inspire the team
Advocating for content’s role in digital strategy and production and continuing to uncover new ways to distribute clients’ across digital channels
Maintaining a respectful, enthusiastic and professional attitude towards co-workers, clients and outside colleagues and lead team by example
Supporting teams and managing up and down
Responsibly using flexible work policies
Contributing to Highwire social channels and writing for Highwire’s blog
Mentoring junior staff to elevate development
Proactively setting up quarterly goals with manager; tracking against goals and demonstrating growth
Effectively prioritizing responsibilities based on impact, timelines, workflow and client goals
Identifying areas for self-improvement and bringing suggestions and solutions to management
Leading by example and ensuring teammates have clear direction on roles/responsibilities
Attending networking events, seminars and conferences, including outside-of-work-hours, as required to maintain personal professional development and to build networking and new business contacts
3-5 years of technical writing experience across multiple technology arenas
Agency experience is a plus
You know how to write compelling content that connects with targeted audiences. Your writing is clear, interesting and makes people want to take an action.
You can adjust content strategy, voice and tone based on client and audience.
You’re ready to move quickly, test copy and content, and iterate to find the perfect performance-based solution.
You can take initiative, keep organized and handle multiple projects at once.
You possess strong problem-solving skills, excellent grammar and an ability to thrive in a fast-paced environment.
Highwire Perks Include
Merit-based bonuses and promotions
Excellent vacation policy including office closure between Christmas and New Years
Cell phone reimbursement
Full medical and dental benefits
Monthly recognition programs
Work from Home Friday’s
Quarterly Highwire fun event – Thanksgiving is our favorite holiday
Extremely supportive, nurturing environment with many opportunities for professional development and growth
Dog friendly work environment
The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.
If you are the breakout candidate we seek, please apply now by uploading your resume.