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Vice President, Integrated Media – Matter – Boston, MA

Company: Matter

Address: Boston, MA

  • Full Time


Full Job Description

Vice President of Integrated Media – Boston or Newburyport, MA

Matter is an independent and thriving brand elevation agency unifying PR, social media, creative services, search marketing and digital marketing. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services. We immerse ourselves in our clients’ worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.

As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.

We’re currently looking for a dynamic, results-focused Vice President, Integrated Media to join our Digital Marketing team based in either our Boston or Newburyport, MA office, working with clients across the agency. Key responsibilities include:

Media Strategy

  • Persona and Media consumption strategy developing. Be a critical part of the team that drives upfront brand strategy work including persona development, media planning, and insight development.
  • Leading integrated media programs for our clients and bring a superior understanding of the full process from strategy and plan development, to execution and measurement.
  • Lead the development of strategic, integrated programs (across digital, print, radio, television and/or out-of-home) that address campaign objectives and deliver business results for one or more clients.

New Business & Internal Leadership

  • Lead integrated media planning as part of the new business process – the glue that ties the marketing tactics together to meet the client’s objectives
  • Drive media focused pitches as leading senior voice
  • Proactively present new ideas, opportunities, and best practices to agency colleagues and clients
  • Help Matter expand our Integrated Media skill set beyond paid search and paid social to include ABM strategies, programmatic and other paid opportunities to achieve clients objectives

Lead paid media programs

  • Mentor team of paid social / digital media strategists and specialists. A goal will be to broaden the team’s skill set to think beyond search and social.
  • Collaborate with integrated teams to develop breakthrough ideas and programs for Integrated Media
  • Managing in-market campaigns to ensure performance, delivery and optimizations with superior results
  • Managing program budgets, invoicing and billing reconciliation

Best in class process and partners

  • Developing and maintaining relationships with key partners in the media publishing and technology realms
  • Researching potential media partners, evaluating opportunities and presenting strategy to clients

These are the qualifications we’re looking for:

  • Bachelor’s degree or equivalent work experience
  • 15+ years media strategy, planning and buying experience across digital/social/mobile, TV, radio, print and/or OOH
  • Superior marketing strategy skill set
  • Superior client services skills
  • Superior new business acumen
  • Demonstrated experience driving cutting-edge, complex, integrated program design and implementation with demonstrable ROI
  • Proven ability drafting Points of View, strategic plans, and performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose
  • Curiosity about the ever-changing media landscape, and desire to share latest industry trends and developments with broader team
  • Proven team builder with both client and cross-capability teams, clarifying roles and expectations
  • Exceptional communication and negotiation skills (written & verbal)

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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