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SEO Specialist – JBF Business Media – Norcross, GA


Company: JBF Business Media

Address: Norcross, GA


  • Full Time

JBF Business Media

SEO Specialist (cbtnews.com and myasbn.com)

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JBF Business Media is the parent company of three dynamic media platforms. CBT Automotive Network, CBT Studios Atlanta and Atlanta Small Business Network.

CBT Automotive Network is the leading online news source for the retail automotive industry. CBT features a daily and weekly newscast, daily web content, eNewsletters, sponsorships, webinar services and more. Launched in 2012, CBT is the most watched network in the retail automotive industry.
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ASBN Atlanta Small Business Network, myasbn.com, was created to fill a void in the Atlanta market covering Atlanta’s small business. ASBN is home to the Atlanta Small Business Show. In addition, it offers small business owners daily web content, eNewsletters, sponsorships, webinar services and exclusive interviews with thought leaders and small business owners throughout metro Atlanta. ASBN currently hosts the Atlanta Small Business Show every Saturday morning on Peachtree TV at 10:30am.

CBT Studios Atlanta is a state-of-the-art video production studio. The studio features premium technology and not only produces shows for CBT and ASBN, but it is also used by clients who want top notch video productions to represent their business.
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The SEO Specialist will play an integral role as we grow and develop our marketing team. This role will be responsible for developing and executing SEO strategy to increase organic traffic to cbtnews.com and myasbn.com.
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Responsibilities

  • Optimize copy and landing pages for search engine optimization
  • Perform ongoing keyword research and discovery, expansion and optimization
  • Keyword distribution, analysis and tracking
  • Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth
  • Research and implement search engine optimization recommendations on the website
  • Research and analyze competitor content and links
  • Develop and implement link building strategy
  • Work with editorial and marketing teams to drive SEO in content strategy and creation
  • Work closely with Marketing Manager to align social distribution and SEO efforts
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Skills

  • Proven SEO experience and a track record of success growing organic search traffic and conversions
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO and inbound marketing
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • Knowledge of WordPress

Ideal Candidate

We are searching for a hard-working individual who has:

  • 5+ years of inbound marketing experience
  • Experience with Google Analytics reporting
  • Exceptional ability to pay close attention to detail
  • Strong record of being a self-starter
  • Experience in online publishing a plus

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Job Type: Full-time

Pay: $46,000.00 – $56,000.00 per year

Benefits:

  • Dental Insurance
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Paid Time Off
  • Vision Insurance

Schedule:

  • Monday to Friday

COVID-19 considerations:
We are working 6 feet apart with a cleaning crew disinfecting twice per week, and we are disinfecting twice per day. Masks are mandatory.

Experience:

  • Google Analytics: 3 years (Preferred)
  • SEO: 3 years (Required)
  • Marketing: 3 years (Preferred)

Location:

  • Norcross, GA 30092 (Required)

Work Location:

  • One location

Company’s website:

  • cbtnews.com

Company’s Facebook page:

  • carbiztodaynews

Benefit Conditions:

  • Only full-time employees eligible

Work Remotely:

  • No

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